Tag Archives: fresh perspectives

De Javu vs Vu Jade


I have just discovered a new vocabulary which I am finding fascinating. Please join me on this journey. Humour me a little.

Vuja dé pronounced as “voo zha-day” is the opposite of de javu . Just a reminder that de javu  means the phenomenon where an event happens and you feel that it has happened before or that you dreamed/predicted/instinctually felt it would happen. Put simply you see something for the first time and yet get this strong sense that you have seen this before or you visit a pace for the first time and you get the strong sense that you have been there before. 

French : déjà, already + vu, seen

Something that very few people know the true meaning of. Even though deja vu is French for “already seen”, it actually is used to describe the strange feeling you get when you’re in a situation, and feel like you’ve been in the exact same situation before, but really haven’t. It is the experience of thinking that a new situation had occurred before.  It is an illusion of having already experienced something which in actual fact it is being experienced for the first time. 

An impression of having seen or experienced something before when in fact you have not. 

Deja vu is the strange feeling you get you when something happens that you feel like has happened before, when it hasn’t. It is the illusion of having already experienced something actually being experienced for the first time. Apparently it’s due to a blip in your brain process which gives you the illusion that you’ve been somewhere/done something before, and technically, you have – a fraction of a second ago. 

Vuja de is that funny feeling that something that you have known all along has never happened to you before. Its like nothing you have ever seen or felt before. The distinct feeling that you have never been in a particular place or circumstance in the past and yet you have been. 

So Vuja de, is the propensity for discovering something new in something you’ve already seen a million times before. It’s when something or somewhere that should be familiar is suddenly very different.

 The term Vuja dé (also called preamnesia) describes the experience of feeling that one has not witnessed or experienced a situation previously. The term was coined by Kurt Kemp in 2007 in his book (The Weird Ideas I Get). 

The experience of Vuja dé is usually accompanied by a compelling sense of unfamiliarity, and also a sense of shock, awe, or suddenly feeling lost. It is noticing something for the first time that has been there all along; the realization that you’ve been unaware of something you should have noticed a long time ago.

Vuja de is important for innovation. It requires that we should always look at the familiar with new eyes, and from a fresh perspectives. It makes us observe things about the familiar that we had never seen before. It requires looking at the familiar in an unfamiliar way. This enables us to create new options from familiar situations. Its possible we are looking too far for creativity. Try looking Vu Jade – at the usual jobs and opportunities in front of you. You will be amazed at how much we do not see because we are too familiar. Looking at an old problem with a Vuja De attitude can open up incredible entrepreneurial opportunities or you can see new solutions to old problems. Its a matter of perspectives. Its amazing how much we do not notice because of familiarity.

Here is a simple biblical example: Many of us have read the story of Jesus birth numerous times and believe that the wise men (the magi) came and met Jesus as a baby in swaddling clothes in a manger. In fact that narrative is wrong. The Wise men did not see Jesus as a baby in a manger but as a child (?probably close to 2 years old) and in a house.

Check this out: Matthew 2:11, 16

11″And when they had come into the house (Ed: not manger), they saw the young Child (ed: not baby) with Mary His mother, and fell down and worshiped Him. And when they had opened their treasures, they presented gifts to Him: gold, frankincense, and myrrh. ——
16Then Herod, when he saw that he was deceived by the wise men, was exceedingly angry; and he sent forth and put to death all the male children who were in Bethlehem and in all its districts, from two years old and under, according to the time which he had determined from the wise men.”  (edit: Herod established the age of children to kill from the time the star was seen, so it is logical to consider that Jesus was about 2 years old by then.)

We have been conditioned by the familiar and so do not see the obvious. We need a Vu Jade perspective to relook what we have considered familiar if we are to be creative. Even in research,researchers often revisit previous studies to see whether they can observe new patterns in old data and provide new perspectives and explanations to things which seemed familiar.

I hope you enjoyed the new vocabulary and the journey. And more importantly I hope you will choose to relook at the familiar with an unfamiliar perspective. You may just discover your diamond in the rough.

Stay blessed and in charge!

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